Concord Area Trust for Community Housing (CATCH)
View Proposal
This proposal requests support for a new multi-media, digital video that tells the organization's story as part of an overall marketing and rebranding campaign. Strengths of the proposal include:
- Compelling description of the organizational challenge - why CATCH needs to do a better job of marketing itself
- Readiness and planning: The project is part of a larger effort to develop and implement a marketing plan
- Clear articulation of the goals AND strategies of the marketing plan and how those strategies will serve the organization overall
- Clear timeline for developing project
Compass Care View Proposal
This proposal requests support for production of marketing tools - including video, brochures, and enhanced web-site - as part of an agency-wide marketing campaign. Strengths of the proposal include:
- Clear and concise description of the agency's goals and activities
- Clear articulation of the challenge facing the organization and how a marketing effort can be used to address a core issue related to growth of the agency
- Evidence of a real commitment and engagement on the part of staff and board in developing a marketing plan and backing it up with increased staffing
Some examples of proposals that were particulartly strong are available to download. These proposals are categorized by developement type and listed below:
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